Marketing Your Business Services

Marketing your business services, in essence, is an art form rooted in knowing your market inside and out. This is the single most important component to your campaign and should be treated like a plant in a ceramic pot sitting on your office window sill. You must accommodate it’s every need to keep it alive and flourishing.

Let’s start with defining your business. What are your business goals? In order to be a successful company, you must maintain a target focus. Master an approach to three or four major industries. As you specialize in these industry segments, you will have in your possession, the knowledge required to cater to their needs and increase your competitiveness. Illuminate all of your success stories within these industries to sell yourself into new business accounts.

Your marketing material is your identity. It should represent your brand and services. The more creative you are with your design and copy, the better chance you have to platform yourself as not just a role model, but a leader of your field. This component introduces us to the next element: your industry profile. Reach out to external organizations and participate in their programs. This is a great way to showcase your work and contribute to the community. You may consider trade shows, open houses and most importantly volunteer work. These are great avenues for showcasing your capabilities.

Return on investment (ROI) is most clearly demonstrated with direct marketing. The best way to increase the return on your investment is through target marketing. This is done by picking through large amounts of your customer data and specifying your campaign and content towards a particular demographic and sale. This element will help you to build your appeal not just to prospects but also to your existing customers.

Remember, you have many audiences: your customers, your community, the media and your employees. Tailor your strategies and activities to your purpose with each of them.

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Tips to Finding the Right Route Delivery Business/Services

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There are various types of independent distribution routes. When buying a route, it’s important to identify and purchase a profit-generating and equity-building route delivery business. There are different types of route delivery businesses which are available at different locations. Getting to know the different types of routes available and their unique features will go a long way in helping you to make an informed decision about the right route business you should venture into.

The different route types along with their unique features are:

Snacks Routes: This a route which is offered by companies such as Snyder’s-Lance, Mission Tortilla, Tim’s Cascade, Utz, and so on. This particular type of route business requires a lower physical level of as products are delivered in boxes. Its autonomy is very high although management from suppliers helps increase sales. Financing is almost always available through the supplier’s banking partner.

Cookies Routes: This route which is offered by companies such as Pepperidge Farm, Voortman’s and so on. This particular type of route business requires a lower physical level of as products are easy to move and have very long expiration codes. Its autonomy is very high although management from suppliers helps increase sales. Financing is available for larger companies such as Pepperidge Farm whereas smaller companies may not have any.

ATM Routes: This particular type of route business has complete autonomy and requires very little physical effort as cash is the only product being distributed. Financing comes through a third party as it is almost always sold directly from the owner to the independent operators.

Vending Routes: This a route which is offered by companies such as Healthy You. This particular type of route business has complete autonomy and requires moderate physical effort as drinks are the most cumbersome product. Financing comes through a third party as it is almost always sold directly from the owner to the independent operators.

Bread Routes: This is Bread Route which is offered by companies such as Pepperidge Farm, Holsum, Bimbo, Sara Lee, Arnold, Martin’s and many other local bakeries. This particular type of bread routes for sale business requires a higher physical level of as products are heavy and are mostly delivered in large stacks. Its autonomy is very high although management from suppliers helps increase sales. Financing is almost always available through the supplier’s banking partner.

Pool Routes: This particular type of route business has complete autonomy and requires moderate physical effort. Financing comes through a third party as it is almost always sold directly from the owner to the independent operators

The features discussed above are typically true for each of the business types, although independent routes can vary. Knowing all these details will enable you to make an inform decision about the route delivery business which is right for you.

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Trademark International Class – Class 35 – Advertising and Business Services

All goods or services are categorized within International Classes (IC hereafter). Goods run from classes IC 1-34, while Services are in IC 35-45. Let's take a closer look at one of these trademark classes – class 35.

What is International Class 35 All About?

Each class has a short title heading that gives a snapshot of what that class is all about – IC 35's short title is advertising and business services. Pretty vague, eh?

The first part of IC 35's description, advertising, is straightforward. If it's advertising, marketing or promoting services that are being offered, then this is the class. Now there are going to be some exceptions, as with anything related to trademarks.

Tangible advertising goods, such as signs, flyers, brochures, are NOT going to be in IC 35 as those items are not technically a service though are definitely part of a service; tangible paper-based advertising goods are in IC 16. Training, coaching, educating, etc. about advertising, marketing or promotion is NOT going to be in IC 35 but rather in IC 41, which is the educational class.

The second part of international class 35's description, business services, is not straightforward at all. Semantically, all services could be considered as business services, yes? No way says the trademark powers that be; at least no way if those services can fit within a different international classification.

The USPTO has about 1500 accepted descriptions that fit into IC 35; check them out here .

So What Business Services are in International Class 35?

Ooh this is a tough nut to crack as there are definitely some discernible patterns within this class but there's a whole lot of slap-dash in here too. Here's a general breakdown:

o If your services consist, in part, of the word business, you're likely in trademark class 35. This includes consulting, advising, administration, management, development, information, organization, research, planning, etc.

o Employment services are in this class, which includes hiring, recruiting, placement, staffing and career networking.

o Retail services selling ANY products under the sun, which means a brick and mortar store, online retail sites, mail order, catalog, wholesale, etc.

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What Trash Out Business Services Can You Offer?

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So you may be wondering what types of services can you offer in your property preservation business? When it comes to the list of services to offer, just remember that if you can do it to a house, you can offer it as a service.

Property Preservation Services:

1. Cleaning the property after debris has been removed

2. Grass cuts

  • Initial grass cuts
  • Bi-weekly grass cuts
  • Trim shrubs / trees
  • Tree removal

3. Appliance removal

4. Safety: capping off exposed electrical wires

5. Securing Property

  • Re-key locks
  • Install lockboxes
  • Pad locks
  • Slider bolts
  • Slider locks
  • Window locks

6. Boarding per window

7. Debris/ Hazards removal

  • Clearing out debris (junk) and hauling it out (trash out)

8. Hazard material removal and disposal (gas containers, paint, lighter fluid, propane tanks, etc.)

  • Tire disposal
  • Vehicle removal
  • Odd item removal

9. Winterization

  • Dry winterization
  • Dry winterization refresh
  • Wet winterization

10. Pool winterization

  • Biweekly pool treatment
  • Initial pool service
  • Boarding pool
  • Pool filter
  • Pool pump /equipment

11. Sales Cleaning (Broom sweep

12. Carpet cleaning

13. Snow removal

  • Initial snow removal
  • Removal per snow fall

14. Cleaning gutters

15. Termite treatment

16. Repairs

  • Smoke detector
  • Hot water heater
  • Sump pump
  • Carpet replacement
  • Roof repair
  • Mold removal /remediation
  • Painting (interior/ exterior)

17. Trip charge

18. Cash For Keys (CKFs)

19. Interior inspection

20. Eviction/Lockout

21. Setup/ Show fee

Property Inspection Services:

1. Occupancy Inspection (Exterior)

2. Occupancy Inspections (Additional units)

3. Initial Vacant Property Inspection (Interior)

4. Initial Property Inspection (Additional Units)

5. Repeat Vacant Property Inspection (Bi-monthly)

6. Repeat Vacant Property Inspection (Bi-monthly / Additional Units)

7. Pre-conveyance Inspection

8. Pre-Eviction Inspections

9. Rush Inspections

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